Ever noticed the mystical trance people seem to be under while engaging with their mobile devices? Great content just seems to have this effect on people, it can capture their undivided attention. Content this good speaks to people in different ways, with a quality that transcends the uniqueness of the individual engaging in the content.
Great content alone however is not enough, great content needs a delivery system. To capture your audience you must get your content to their device and entice them enough to open, click, and engage. Maybe your delivery system is an email blast, it might be inbound marketing or an AdWords PPC ad. Whatever advertising channel your audience uses to find your content and whatever device they use to view your content, they will most certainly engage in a mystical trance if your content is great!